Social Media Posts
Indiana Philanthropy Alliance (IPA) is a network of foundations, corporations and other social impact investors located in all 92 Indiana Counties. Combined, they grant over $5 billion dollars annually. IPA asked that I focus on content across its social channels, website, and weekly newsletter that showcased the work of members and also provided them with new ideas on how they might expand their philanthropic impact.
Knowing that the majority of the members are small community foundations located in rural Indiana, I chose to highlight low-dollar, high-impact projects from their peers to ensure that the opportunities presented felt attainable.
This work sample shows how I used the same picnic table project in different socials and on the website to attract attention to this simple, but impactful community project. Each use of the example is slightly different depending on the medium and its associated audience.
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Strategic Communications Campaign
Just Pop In Annotated Analysis
Just Pop In Target Analysis
Just Pop In Content Calendar
These iterative documents were created for a digital marketing project. They illustrate three distinct stages of the market research process, along with the development of a comprehensive content marketing strategy. Additionally, the documents feature my original artwork.
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Twitter:
"Just Pop In is celebrating its 20th anniversary. What mix is your fix? #TooCorny" [POLL]
>The inclusion of the poll will help with engagement while also
advertising the different varieties of popcorn Just Pop In sells.
Instagram:
"💥Just Pop on over to our Broad Ripple store to celebrate 20 years of Just Pop In!"
>This caption will be accompanied by a series of photos of people having fun at the store.
>The main goal is to get people to stop by the Broad Ripple location.
Facebook:
“Mandy and Carly have been popping Indy’s corn for over 20 years.
Celebrate with us by shopping our signature collection. https://bit.ly/3ih479z“
>This caption will be accompanied by a photo of the Broad Ripple location, Mandy and Carly
in the store, an additional photo of the interior, and a photo of popcorn merchandise.
>The main goal is to get people to click the online store/site.
Project Goal:
The goal of this project was to concept three distinct posts for any organization using Facebook, Instagram and Twitter.
When I originally conceived these posts I thought carefully about the different conversational formats each platform uses.
Just Pop In is a locally owned popcorn vendor in Broad Ripple Indiana.
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Branding and Media Planning
Example Internal Announcement
Subject Line: Congratulations NIPSCO team for Emmy win
Hi team,
I’m excited to announce that last Sunday LaJuan Clemons’ story won the Emmy Award in the Branded Content – Short Form category.
NIPSCO first spotlighted LaJuan’s story in 2020, focusing on his work at the Family Life Community Center in Gary, Indiana. Later that year we launched his “What I See is a Landscape” video as part of the Your Energy, Your Future campaign. This Emmy win is thanks to you, our team at Borshoff and their partners at Bayonet Media.
If you have any questions about LaJuan’s NIPSCO's award and how it will affect the Your Energy, Your Future campaign moving forward, please don’t hesitate to reach out to either me or your project director.
I hope you’ll join me in congratulating our dedicated team for this win.
Best,
Nick Meyer
Vice President of Communications
NIPSCO LLC.
Example News Release
